All-in-One Workspace & System of Record
Notion — Product, CRM, ATS, bug tracking, onboarding, company brain
“We use Notion for absolutely everything. It’s our bug ticketing, it’s our product Kanban, it’s our CRM and ATS for our coaching. We use it for absolutely everything and you'd be amazed how well you can configure it to all those cases.”
“We’ve tried all the fanciest ATSs, we’ve tried all the fanciest Kanbans, and Notion is better. More flexible for our specific needs.”
“We want all product and process conversation to be happening in Notion, not Slack, so that it’s all contextual and people can see it when they need to.”
“Once you learn Notion, you can make everything.”
Community, Communication & Real-Time Alerts
Slack — Coach community, incident alerts, team communication
“We have all our alerts in Slack. Anything that’s broken — if something breaks, we immediately see it.”
“Our thousands of coaches are all in Slack. That’s how we communicate with them. That’s how they have community.”
Data, Analytics & Internal Dashboards
Metabase — Analytics, dashboards, internal tools
“One important SaaS I didn’t mention was Metabase. We use Metabase for everything… It’s a data visualization software run by SQL and it powers our whole business.”
“We use it for V1 of almost everything — internally facing and a lot of things coach-facing — and don’t have to build it externally.”
Marketing & Growth
AI Creative Tools — Ad creation and content velocity
“Our head of growth is using a wide array of AI tools. It’s insane. You can make entire ads of all kinds in seconds with AI… He’s trying every different thing all the time. And the results are fantastic. He’s able to spin up so many ads, and they’re quite good.”
Finance & Strategic Support
Fractional CFO — Financial modeling & decision support
“I just hired a fractional CFO, which I do recommend. I wish I’d done that way sooner.”
“I’d been spending way too much time tinkering with our financial model. I didn’t even realize how much time was going into it.”
Yes, this is not technically software (yet), but Jack sees fractional financial support as a real part of his operating stack.
Jack Gardner is Founder and CEO of Kickoff, the first and only platform offering personal training covered by health insurance. Kickoff is on a mission to increase access to preventative health. All of our coaches are dual-certified as Registered Dietitians and Certified Personal Trainers focused on driving better nutrition and exercise habits for clients. Kickoff was founded in 2019 and Jack joined NYCFC this summer after being hooked by the NYCFC ski trip in March.